Paddy Power online was launched in 2004, but before hitting the Internet, it already had a successful history in the gaming business. It was founded in 1988 when 40 shops of several Irish bookmakers united. Since then, the label started its intense expansion into the offline world of betting – first in Ireland, then progressing to the United Kingdom and to other countries.
Based on the evaluation of total share value, by 2011, Paddy Power had officially become Europe’s biggest and most powerful bookmaker. It landed 6th on the list of Britain’s most admired companies. In 2015, the owner, Paddy Power PLC merged with Betfair Group PLC, forming the Paddy Power Holdings Limited with headquarters in Dublin with four major entertainment divisions: online; Australian online betting branch; the US office; and the offline retail chain with up to 600 shops in the United Kingdom and Ireland.
The entertainment offered at the reviewed website is live dealer, games, poker and bingo rooms, Sportsbook, and lottery. The operator is licensed and regulated by the United Kingdom Gambling Commission and by the Alderney Gambling Control Commission.
All services are in English for the targeted audience, which is the residents of UK and Ireland. British players have their own regional CO.UK. subdomain. The IE subdomain is for the Irish.
Among other countries, which can count on a specialized version, are users of Italia mode, who can enjoy the entertainment at the IT subdomain. Apart from the UK, Ireland, and Italy, other countries that contribute significantly to the incoming traffic are Israel and Poland.
The design is modern. The home page is a summary of the sign-up bonuses, jackpot statistics, and links to games, most of which are available in a free play mode. There is also a separate mobile version as well as a specially developed app.
The developers created separate download versions for about every type of entertainment they have to offer. There is a live dealer app for Android as well as for iOS and apps for games, poker, bingo, lotteries, and sports. The selection of software for iPads and iPhones is slightly bigger than the one offered for Androids.
To register an account and become one of the potential winners, every new customer should select the “Open an Account” button, located at the upper left corner of the website. The sign-up form requires standard information, and should not take long. There is also an opportunity to shrink this process to only 90 seconds by choosing a PayPal registration. This option will only be convenient for those who own an account at the corresponding payment system.