The company was registered in 2019 as a privately-held label with headquarters in London. Though a new label, it was founded by a team of experienced industry participants. At the very start, the label employed no more than fifty staff members, the official LinkedIn profile informs.
The team focused on designing responsive games for mobile users first, with instant full-screen versions for desktops. The company stands by the magic three-component formula, which is Surprise-Engage-Reward.
The understanding that it is hard out there for a new and small company is what drove its leaders to push for new partnerships. This strategy paid back well when Woohoo Games inked deals simultaneously with several valuable partners.
The first one to find Woohoo Games a noteworthy deal was 10Cric, a rapidly growing Indian gambling lobby. The historic agreement exposed the startup to thousands of new players. “We are constantly evolving our content and the UX for our customer is vital to engagement. Woohoo’s approach to traditional Indian games is right at the forefront of that evolution and, as a result, we are happy to include them to our carefully curated game portfolio.” This is how representatives of 10Cric commented on the deal.
Following this partnership was the one with Blue Ocean Gaming. Its global aggregation platform now distributes the first few games of the startup, which leads to even bigger exposure. “We genuinely feel that Woohoo offers the end-user the best experience in the current market but we are not sitting still. We have 3 more games coming out this month that we are confident will further enhance the game loyalty that we strive for in the customer UX, coupled with the operational flexibility the operators need. We see BlueOcean Gaming’sintegration as further endorsement of our game creation policy.” This is how Ed Whittington, the Head of Business development in the company commented on the deal.
Finally, as we were researching for this article, the company came through with yet another significant agreement, this time with WeAreCasino, the official press-release says.