Radi8 Games was introduced to the online gaming community in December of 2018. Its debut was marked by delivering simultaneously three pioneer slots - Cat Kingdom, Gongxi Facai and Viking Treasures - to online operators of South East Asia. This is the market that was the primary priority of the new brand.
So, how would a young and new label march that successfully into a highly competitive segment of the gaming market? It was backed by Genesis Gaming, a company with which Radi8 is affiliated. Licensed by the jurisdiction of Alderney and the United Kingdom Gambling Commission, the startup joins several other branches of outsource gaming content development powered by the i-tech giant Genesis Gaming.
The CEO of Radi8, Peyman Zadeh, shared some intriguing plans regarding further development of the startup and its targeted audience. “Millennials today touch their smartphones 45 times a day. There is a lot of cutthroat competition for apps to win engagement time from the average mobile user on a daily basis, but it also presents an opportunity to connect with your audience more frequently within the day. So our overarching design principle is to become a part of the player's micro-moments that they carry with them anywhere and everywhere,” he said at the day of the studio’s launch.
The secret weapon of the studio is its proprietary software Rad+ - an in-games reward system that distributed Radcoins to frequently visiting regulars. These Radcoins allow players to advance through the level-based access to more content, features, and perks.
A year after the studio was launched, it updated Rad+ by introducing Lite Booster - an exclusive access to free spins that will create an even higher level on engagement.
“The idea is to push Rad+ to become an all-inclusive feature and steer away from the VIP-only rewards and rebates systems out there. We want the Radi8 experience to be felt as quickly as possible so players can really grasp the differentiation the brand offers” said Peyman Zadeh, Brand Owner of Radi8 Games in his official statement.