A content creator that shares very little information about its year of launch and location of the headquarters, via the LinkedIn account MPlay Games lets us know that it is a privately held company.
Based on the news published on the company’s official website, this developer is growing very quickly. It focuses on signing distribution deals with major brands to gain acces to big online lobbies and to get exposed to 1000s of players. Well, what can we say? This is a smart strategy that has worked for many other labels.
The studio announces Asia as its key market, taking particular interest in India. This explains why most of MPlay’s slots are about the folklore, traditions, and realities of this country. Plus, along with slots, MPlay delivers non-live adaptations of such popular games in India like Teen Patti.
The first distribution deal that the studio signed with with Solid Gaming back in September of 2021. After teaming up with a division of the Gamesys Group, MPLay contrinued its active expansion to the Asian market by inking a deal with Softswiss. The outreach and the network of partners over at Softswiss is truly impressive and it is enough to take a startup on the fastlane to thousands of players.
Softswiss agrees to distribute all the content that MPlay produces, including slots, table games, and bingo. When talking about this agreement, James, the Marketing Manager at Mplay said: “We are excited about the new deal as it will enable us to cater to an even larger demographic. The deal will also help us extend our reach in the iGaming market with a partner that shares our commitment to offering ace gaming titles to customers and players.”
The studio followed-up on the strategy by also signing with Slotegrator.