FashionTV exists as a brand since 1997, and since the year it was opened, the company has built a truly impressive legacy. Its lifestyle and fashion TV channel now provides round-the-clock stream to more than 190 countries, and over 400 million viewers follow its content daily. The company also has many other branded products rolled out.
With such a successful business strategy, it was only logical that a next segment of business to explore and conquer would be a tasty piece of iGambling pie. The company launched a branded casino and signed a partnership deal with BetConstruct, an experienced B2B provider of services to create and roll out a series of branded slot machines.
“By bridging the gap between these two lucrative industries, we seek to usher in a new generation of online gaming that offers players the opportunity to enjoy the glamour and entertainment of a fully-branded, fully-supported gaming experience, that transcends across the virtual and real world, coupled with the exclusivity, branded items and parties of the FashionTV lifestyle,” said Sarah Psaila, Casino CMO, FashionTV Gaming Group.
By the time we were ready to publish this review, a first group of instant and HTML-5-based slot machines hit gaming lobbies.
“Our mission is to deliver high-quality gaming solutions as well as drive innovation. Collaborating with FashionTV Gaming Group, we created a new way for the international channel to engage its audience within the luxury lifestyle and fashion trends thematics,” this is how Vigen Badalyan, Founder and CEO of BetConstruct, commented on a new partnership in the official company statement.
Considering the fact that FashionTV also signed Aspire Global International Ltd., a gaming managing company that exists since 2005, to manage its gambling businesses, we would suggest that label’s production will not be limited to a small batch of games, and there is much more to come.