Established in 2015, this is a privately held company with headquarters in Lichfield, England. For many years now, England has been one of the two major hubs (Scandinavia being the second) for the launch of studios specializing in casino and game development. All of its services and content is licensed and regulated by the United Kingdom Gambling Commission.
Although its official LinkedIn account lists 2015 as the official date for the company to start running, the team actually has more than twenty years of collective experience in the industry. This experience covers professional consulting services, HTML-5 development both in-house and as an outsource team, game design, and math models.
Standing behind the steering wheel of the company is Craig Ball, who had worked for ten years as part of the team of Inspired Gaming prior to becoming the CEO of the reviewed label. Then there is the company’s CPO Michael Bullock, who also comes from Inspired Gaming’s background.
The company also boasts some impressive partnerships. The list includes, but is not limited to cooperations with Playtech, Odobo, Reflex Gaming, Inspired, Leander, and many others.