Cherry Casino online launched in 2000. It is licensed and regulated by the Malta Gaming Authority and owned by PlayCherry Ltd.—a company that has been in the gambling business for over 50 years.
It all started in 1963, when the Cherry group, which was then called Restaurang Rouletter AB, first began providing services in land-based venues in a region of Sweden. Within five years, it turned into a nationwide company. In 1972, it changed names to Cherry. With time, Cherry acquired 38% on Net Entertainment and then shares in Betsson. In 2011, after launching several successful labels online, it introduced the Internet’s biggest lottery operator in Europe, EuroLotto, which offers daily draws. Cherry also stands behind Yggdrasil Gaming, investing in the development of this software developer.
Among Cherry’s network neighbors are NorgesSpil, Sunmaker, Svea, and Suomiautomaatti. The reviewed website offers RNG content and live dealer as well as Sportsbook options.
Apart from English, the content is adapted to a Swedish language for those looking for the Sverige option, German for users of DE, and Finnish for the Suomi variant. Germany may also take advantage of a separate subdomain. The majority of the incoming traffic comes from Germany, Sweden, Switzerland, and Poland. Among the restricted countries is the UK.
The home page gives key information on the welcome offers, the latest game arrivals, recent winners, lotto and sports shortcuts, and information about the network. There is neither a responsive design nor an app, so for owners of portable devices, the best option is to use the instant mobile browser adaptation.
Entertainment is available in instant play mode with no download needed. To become one of the customers, you will have to click on the “Register” button and create an account. The sign-up process will require personal, contact, and billing information and should take no longer than five minutes.