The Online Gaming Business Have Noticed Us in a Big Way

Nolimit City Sums Up Its Achievements and Shares Teasers About Upcoming Releases and Plans

Among those slot machines that we at KeyToCasino enjoy reviewing are always creations produced by the Nolimit City software developer. So, it is only natural that at a certain point we decided to contact the people behind these bright, engaging games and introduce them to our readers. Especially considering the fact that the team has made quite an appearance at the recently held ICE Totally Gaming 2018. Among its results are news about exciting collaborations and releases coming up very soon.

With so many great games out there produced by Nolimit City, not much is known about the team behind the label. How many of you are working on creating the content, and how would you characterize the studio’s spirit?

At this point we’re 28 employees. Still small, but we’ve got some hardened veterans from the business, so we’ve got both grit and skills and hence able to produce great games in an effective and fun way. The spirit is something out of the ordinary – everyone within development is located in one office in Stockholm, which makes it easy to both work and have fun together. Most of us know each other in some way since before, it’s a small industry in Stockholm and most of us have worked either at ComeOn and/or NetEnt at one point before in our careers – that makes the spirit so much easier to create. Sprinkle that with some amazing talent from other gaming or Fintech industries and you’ll get a great mix.  

When was the official launch of Nolimit City, and what achievements do you consider the most important ones for the brand thus far?

We’re a fairly new, up and coming casino supplier, but let’s count the release of Creepy Carnival as our “birth date” – May 2015. Before that, we mainly focused on the creation of our platform, and not at all on the same scale as today.

Nolimit City was founded out of the frustration from an operator point of view when working towards the big dragons in this industry. We want to create something different and be a better partner and work closely together with our customers. We’ve shown that we can do just that AND release really great games, that’s what I consider as the most important thing – that we can live up to our vision and our promises. Having our own modern and flexible platform gives us so much freedom and tools to do extraordinary things.

“Nolimit City was founded out of the frustration from operator point of view when working towards the big dragons in this industry. We want to create something different and be a better partner and work closely together with our customers.”

What is your target market so far, and are you planning to expand to new countries in the future?

Our target market is of course the European market. We hold a MGA class 4 license and we’re waiting for the paperwork to be finished for our UKGC license. We will be looking at what regulated market to go into next, but that will of course be influenced of what our customers think we should do.

Matt Cole, the managing director of Blueprint in his interview, shared thoughts on how difficult it is for smaller software developing companies to make an impact on the industry and break through with truly successful slots. Would you support this thought, or would you say you had a different experience when you started?

It's easy to make an impact, but hard to break through. The window of opportunity for a new slot game is so much smaller than when compared to a couple of years ago. There are lots of new and great game studios competing for the same lobby positions. I believe that you will need to be able to offer something more than just great games to be able to get that position.

“The window of opportunity for a new slot game is so much smaller than compared a couple of years ago. There are lots of new and great game studios competing for the same lobby positions.”

We have to admit – we are fans of the features that you supply the slot games with. Winged Wilds in the Space Arcade, Star Spins in Creepy Carnival, and don’t even get us started on the Kitchen Drama series. Do you patent the findings? And what is the usual process of brainstorming for game features? How long does it take to come up with an idea?

Thank you, I’m glad to hear that! We do take pride in all we do – we always come up with new features and new concepts for our games. We don’t skin and make it easy for ourselves. From my experience, patents in Europe haven’t been much help – that would in that case be something for the US market, but we’re not there yet.  

It’s hard to say about how much time it takes, some game ideas just work from the first meeting, some needs to be massaged over and over until it’s good enough. Usually it starts with a seed from some weird little finding – either from real life or another game we’ve seen, something that we now have potential but that we can do so much better. It’s usually crazy ideas that are then translated to a concept game server to see if it works out the way we want with a rough theme idea – that’s when the hard work starts to see if it can turn out into a great game as well. Everyone who wants to be is part of the brainstorming and all team members are part of the “birth of a concept” when we start building a game – that gives all game developers a great understanding for the game from the start.

Which of your creations turned out to be most successful among players, and which are your favorite?

The most successful across all markets – WiXX. A highly volatile slot with a simple mechanic, but it can both punish and reward you as a player.

My personal favorite – Casino Win Spin. Almost as volatile as WiXX, but with a feature that really makes my heart race. Both games can of course dish out some serious wins, but it’s the thrill of CWS that keeps me playing that game over and over with a smile on my face.  

With slots being the major content, and a lottery game in a portfolio, what do you think about producing table games and video poker games?

For now, it’s slots that we focus on. I’ve been a Product Owner for both Table Games and Video Pokers when I was working for NetEnt back in the day, but these types of games don’t offer anything near the creativity you get from creating a slot. The rules and game play for Table Games and Video Pokers are very conservative and there’s plenty of good version of those games out there today. But we never say no to such a thing, if one of our customers have a great business case and reason for us to build one - let’s do it!

“We’re building some nice momentum after ICE and it shows that the online gaming business have noticed us in a big way…”

What is the plan for 2018? We are always thrilled when teasers about upcoming slot machines are revealed!

Oh, we’ve got some really nice stuff for you during 2018. The plan is to release 6-7 new slot games, so I’m sure you’ll find a few new favorites. We’re building some nice momentum after ICE and it shows that the online gaming business have noticed us in a big way – you’ll see us going out on a number of huge operators during 2018 and with that also see our games in a much more prominent way. 2018 will be a great year to remember if you’re working at Nolimit City….