ReelPlay: Chance Interactive Rebrands Ahead of Anticipated Release
Popular Sidney-based studio Chance Interactive has undergone rebranding this summer. It is now known as ReelPlay software provider.
This Australian company was established in 2014. It has provided a range of engaging and entertaining slot machines, including the Buster Hammer Carnival game, released exclusively to LeoVegas Casino before going worldwide.
ReelPlay Chief Commercial Officer David Johnson commented: “The refresh to ReelPlay best represents where the business is today and where it’s headed. The goal remains the same as it ever was - ReelPlay author the best in online digital gaming content as well as incubating select competitive collaborators, providing for a powerhouse of established and independent B2B satellite software studios. ReelPlay is the mothership.”
The rebranding of Chance Interactive was finished on the 22nd of July. ReelPlay will continue to produce innovative slots, as well as provide other services, including integration, commercial and marketing expertise.
“with the re-brand, we are building on solid foundations whilst adding a little nitro”
ReelPlay also prepares to release an anticipated slot with more than 117,000 win ways in August. The game will initially be launched exclusively at one of the leading operators.
“Our business growth will continue to be underpinned by leveraging long-term partnerships with the world’s leading operators, collaborators and aggregators. Overflowing with passion, ReelPlay create everything from the ground up, in-house. Carefully, surely, thought out and proud to put our name to it – as craft as craft gets in a digital world. With the re-brand, we are building on solid foundations whilst adding a little nitro,” continued David Johnson.
