Playtech Partners with PMU to Power Poker Offering in France
Playtech, a leading technology provider to the global gaming industry, has entered into a strategic partnership with Pari Mutuel Urbain (PMU), a prominent player in the French gaming market. Under the terms of the agreement, Playtech will provide PMU with access to its renowned iPoker.EU network and a comprehensive suite of poker products and services.
PMU will join the iPoker.EU Network, one of Europe's largest and most liquid poker networks, powered by cutting-edge technology. This integration will enable PMU to offer its players access to a diverse range of poker games, including cash games, tournaments, and Playtech's flagship game, Twister Poker.
By leveraging Playtech's advanced poker platform, PMU will be able to enhance its player engagement and deliver a truly immersive and exciting gaming experience. Playtech's platform incorporates a wide array of gamification features designed to captivate players and enhance their overall enjoyment.
This partnership marks a significant milestone for Playtech in the expanding French market.
Marat Koss, VP Interactive Gaming at Playtech, expressed his enthusiasm: "We are delighted to partner with PMU, a leading force in the French gaming market. France is a key market for Playtech, and this collaboration reinforces our commitment to providing innovative and engaging poker solutions that meet the evolving needs of our licensees while ensuring an exceptional player experience."
Stéphane Auffret, Product, Service and Innovation Director at PMU, shared his excitement about the partnership: "Partnering with Playtech and joining the iPoker network represents a strategic and significant step for PMU's growth. This collaboration will enable us to offer our players an unparalleled poker experience, including seamless access to poker through our Turf and Sports applications. We are confident that this partnership will significantly enhance our poker offerings and drive substantial growth in the French market."
This strategic alliance between Playtech and PMU underscores the growing importance of the French market and highlights Playtech's continued commitment to providing innovative and engaging gaming solutions to its partners worldwide.
