Playtech Delivers IMS Technology Platform for Wplay in Colombia

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Playtech expands its partnership with Wplay, one of the leading companies in the Colombian gambling market, and provides solid technical support to the operator delivering the IMS platform.

The cooperation between Playtech and Wplay began in 2019 when the Colombian operator chose this popular software provider to be its strategic partner. Playtech was to deliver an omni-channel gaming platform and marketing tools.

IMS is that platform that should bolster Wplay’s positions in the industry and take gaming in Colombia to a new more qualitative level. 

“drive innovation and growth in the Colombian market”

Shimon Akad, Chief Operating Officer at Playtech, commented:“We are extremely proud to work so closely with such a leading operator. Wplay will utilize the leading IMS platform features to drive innovation and growth in the Colombian market. Playtech is highly committed to future success and growth of the LATAM region, and we are seeing strong growth from our partners there and expect to see material growth for years to come”. 

“We are excited to launch our new technology platform with Playtech. Its industry leading software and expertise will help take the Colombian market to the next level. This launch continues to build on our current leadership position in Colombia, helping us consistently deliver the very best user experience in the market,” added Fernanda Sainz, CMO at Wplay.

Moreover, Playtech has recently signed a distribution agreement with IGT that allows it to strengthen its positions on the US market.

Source: Press Release, published on December 22nd.