NetEnt Goes Live with Many Operators on Day One of Michigan’s Gambling Market
#GamingDeals #GambleLike_USA #PlayOfTitans
The gambling geography in the US expands with a new state, as Michigan received permission for casino operations and sports betting by the Michigan Gaming Control Board (MGCB). Net Entertainment was among studios that provided their games from the very first day in this state.
Gambling in Michigan was legalized on January 22nd, 2021. A range of online casinos went live in the state on that day. The list of them included:
- BetRivers/RSI
- BetMGM
- Churchill Downs
- DraftKings
- FanDuel
- Golden Nugget
- William Hill
- WynnBET
All these operators offer games by Evolution Gaming and its partners. Net Entertainment is one of them, as Evolution acquired this leasing Swedish software provider in 2020.
“offer a standout product to their players the minute they go live”
“Friday’s successful launch with multiple operators is the result of months of planning for Michigan’s go-live and years of on-the-ground experience in the US. America is an absolute priority market for Evolution Group, which is reflected by the scale of NetEnt’s first-day presence in Michigan,” said Jeff Millar, Evolution Commercial Director, North America.
Net Entertainment entered the US market in 2015 when its games became available in New Jersey. The company is also available at online operators in Pennsylvania and West Virginia since the first day of existence of these gambling jurisdictions.
“We are poised to add more operators in all US markets during 2021 and have a roadmap of high-profile game launches. And, as we’ve once again shown, we’re ready for new markets being switched on and partnering casinos to offer a standout product to their players the minute they go live,” added Millar.
At the same time, Playtech enters the US market due to an agreement with IGT.
Source: Press Release, published on January 26th.
