BGaming Brings Street Art to ICE 2025 with Spanish Artist Nuriatoll
BGaming has launched its first "When Art Meets Gaming" project of 2025, showcasing the work of renowned Spanish street artist, Nuriatoll. This initiative, which aims to celebrate and promote local artistic talent at major iGaming exhibitions, will see Nuriatoll's unique style infused into the world of BGaming's slot games.
Nuriatoll, a Barcelona-based artist known for her innovative use of graphic illustrations, geometric shapes, and vibrant colors, has brought her distinctive vision to BGaming's beloved characters. Icons from games like Wild Tiger, Elvis Frog TRUEWAYS, Aztec Magic Bonanza, Wild West TRUEWAYS, and Gemhalla have been reimagined through Nuriatoll's artistic lens, resulting in a captivating fusion of art and gaming.
Nuriatoll's work transcends mere aesthetics, conveying powerful messages and encouraging viewers to engage with broader societal issues. By incorporating her art into the "When Art Meets Gaming" project, BGaming aims to strengthen the connection between the gaming industry and the local art scene, fostering a deeper appreciation for both among exhibition attendees.
Visitors to ICE London 2025 can experience Nuriatoll's captivating artwork firsthand at the BGaming stand (2E22), where it will be prominently displayed. Additionally, Nuriatoll's art will be featured on exclusive merchandise and gifts distributed to partners and visitors, further amplifying the project's reach.
This collaboration marks the first "When Art Meets Gaming" project of the new year, following a series of successful collaborations with renowned street artists in 2024 and 2023. BGaming has consistently demonstrated its commitment to supporting and showcasing local artistic talent while enhancing the overall exhibition experience for attendees.
Kate Puteiko, CMO at BGaming, expressed her enthusiasm for the project: "After the resounding success of our 'When Art Meets Gaming' initiatives in the past two years, we are thrilled to kick off 2025 with a collaboration with such a talented artist as Nuriatoll. ICE London is a pivotal event in the iGaming calendar, and this project provides a unique opportunity to celebrate the vibrant art scene of the host city."
"We are incredibly proud of the work we have accomplished through this project, and Nuriatoll's artistic vision perfectly embodies the spirit of 'When Art Meets Gaming'," Puteiko continued. "We are eager to see how visitors respond to her stunning artwork and continue to showcase the powerful synergy between art and gaming."
Nuriatoll, the featured artist, shared her excitement about the project: "This collaboration presented a unique challenge for me as an artist. It involved not merely creating new characters, but rather reinterpreting existing ones through my own artistic lens while preserving their core essence. My work often revolves around geometry and basic shapes, so adapting my style to capture the distinctive features of these game characters was a fascinating and rewarding experience."
"Having spent much of my time creating murals in bustling public spaces, this project offered a refreshing change of pace," Nuriatoll added. "The opportunity to dedicate time to more relaxed digital work allowed me to explore new creative avenues and experiment with different techniques."
The "When Art Meets Gaming" project with Nuriatoll at ICE London 2025 exemplifies BGaming's commitment to innovation and its dedication to fostering meaningful connections between the iGaming industry and the local art communities of the cities that host these important events.
