Betsson Group Goes Live in Serbia in the Online Gambling Sector!
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Soon after announcing a new global marketing strategy, Betsson Group has another exciting news for their fans. The company will soon go live in Serbia. Thus, players from this Central European country will be able to enjoy the high-quality services provided by this veteran of the gambling industry in the near future.
This expansion to Serbia became possible thanks to the recent acquisition of the gambling license. This milestone aligns perfectly with the group’s strategic goal of strengthening its presence in Central and Eastern Europe, regions that are part of a bigger CEECA (Central and Eastern Europe and Central Asia) region. CEECA contributed 43% of Betsson’s revenue in the Q2 of 2023.
“We’re eager to replicate our successes in other markets”
The obtained license allows the brand to provide high-quality services to Serbian players via Rizk Casino, which is a part Zecure Gaming, which was purchased by Betsson in 2020. Andrew Valenzia, Commercial Director for Betsson’s subsidiary Zecure Gaming is excited about the upcoming launch of their up-and-coming gambling market. He states “Serbia is an exciting new market for our brand, Rizk. We’re eager to replicate our successes in other markets as we see tremendous potential and opportunities awaiting us there.” Andrew Valenzia also says that the dedicated team of Rizk Casino will start the operators on the new Serbian market with the same level of enthusiasm and energy that resulted in impressive achievement in other markets.
The words of appreciation for the Rizk team were also expressed by Ronni Hartvig, Chief Commercial Officer of Betsson Group. He is impressed with their performance and achievements in recent years. He also noted that he anticipates seeing how they apply their knowledge and expertise in the Serbian market.
The company does not mention when the launch of Rizk Casino in Serbia will take place, but it should happen in the near future.
Meanwhile, on the other side of the globe, in Argentina, Betsson launched a fascinating TV commercial that emphasizes the excitement felt from betting and playing casino games. This commercial is a part of the global marketing concept that has been presented by the group recently.
At the same time, LeoVegas plans to enter a prospective Dutch market that has been recently opened. You can learn more details about the rules and restrictions for the gambling industry in the Netherlands, its current results, and future potential in our research on Dutch gambling.
