888 Holdings Bolsters Gambling in African Region
Being the leading company in the gaming industry across the world, 888 Holdings pursues the goal of having its casinos launched across the globe, and the latest go-lives in several African countries are an important part of its strategy. Thus, the company launched its 888bet brand in Kenya, Tanzania, Mozambique, and Zambia recently, so players from those countries can already enjoy a variety of games available in its lobby.
The launch was made through 888AFRICA, the company founded in 2022 specially to work on the expansion of 888 Holdings in the African region. The team of experts behind this company has already taken several important steps in this direction and the launch of 888bet is one of them.
888 Holdings includes such world-known brands as 888, William Hill, Mr Green, and SI Sportsbook. Nonetheless, 888AFRICA decided to present a new 888bet operator that can give players from Kenya, Tanzania, Mozambique, and Zambia both a world-class gambling experience and a local feel. Moreover, it focuses on the gaming experience of players, so it has 85% coverage of mobile network operator payments. This allows customers of this brand to concentrate on gaming instead of thinking about mobile Internet traffic.
“world-class gambling experience and local feel”
Another big advantage of 888bet is the game lobby that offers over 1,500 releases and includes jackpot games, cash out, and free to play releases. Currently, the website is available in three languages Swahili, Portuguese, and English, and has special bonuses for newly registered customers.
Christopher Coyne, CEO of 888AFRICA, commented on this milestone saying that the company was delighted to launch into four regulated African markets within 6 months of founding the business. He believes that this success provides the company with big possibilities for further development and new achievements in this region.
888AFRICA claims that entering such markets as Kenya, Tanzania, Mozambique, and Zambia is a key part of their strategy, as those countries are jurisdictions with long-term potential for development. Taking into consideration the forecast for African markets to reach $5.6 billion by 2030, 888 is just in time to satisfy the growing demand and benefit from the growing opportunities.
At the same time, other popular studios continue to conquer European markets and countries of Latin America. Thus, Playson and Wazdan look to the north, while Stakelogic bolsters its presence in Italy. Pragmatic Play chooses a different strategy and expands to another market in Latin America.
